What are the problems you ask? Itâ€™s a topic for another day â€” but Iâ€™ll hint as a few: Some are functional: e.g. Integration with Enterprise fixtures, integration with real-time needs, management of collaborative information v.s. published information. Some are business strategy e.g. pricing strategy, messaging, gap in the cost to value-perception. Too many (or too few) potential buyers. etc. There are others too â€” like Adoption issues. These, and others, are problems that are being addressed by the industry thought leaders. But the article did not cover these.