Social media and ricocheting benefits difficulties

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To convince peope to start using social media in the workplace it’s important to demonstrate quick personal benefits. And that’s not alsways that easy

Let’s consider profiles for instance. What’s my interest in filling in a rich profile where I’ll share many informations about me and know that the more socially active I’ll be the more this profile will refine according to my readings, my activities, the tags I use etc ? I’ll help who needs someone like me to find me, of course, but that’s not what we can call a direct personal benefit. Of course, if others do the same, I’ll be able to find my “saviors” and that’s an actual beneif. But the lofgic that will make make me fill in my profile hoping that it will gave others the idea to do the same is so nebulous that the average user may not understand the direct benefit. More, since as anyone I’m more than very busy, I don’t have time for such a thing. So I’ll update my profile later…maybe…

Since microblogging is becoming a trendy tropic, its “quick and direct” benefit is also being questioned. One may be “give others visibility on what I’m doing to avoid answering endlessly to the same questions”. Ok…the benefit seems more direct…but we can go one step further.

In a team, other often makes decision that have consequences for us. They overestimate our availability, decide to take an action without knowing if it’s coherent with what we’re doing etc… and, at the end, we have to explain, do things we didn’t plan or want,  keep up appearnaces. Well used with scenarios that fit the needs of teamwork, microblogging help others to make better decisions and, most of all, avoid us suffering from the impact of decisions made regardless of the context.

Does the fact that information sharing through social media produces a benefit that’s not direct but ricocheting inspire you anything special regarding to social media adoption ? Is it something that’s been neglected or underestimated ?

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Head of Employee and Client Experience @Emakina / Former consulting director / Crossroads of people, business and technology / Speaker / Compulsive traveler

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