Another company, Cataphora
, uses big data to model employee behavior. Its software shows a contextual relationship between data â€” emails, spreadsheets, IM, phone calls, wikis, expense reports and the like. It builds a digital character for each employee that is mapped against a model of the organizationâ€™s normal behavior. The result: any deviations from normality are detected. This can produce a variety of findings, from who the really skilled managers are to who is involved in risky behavior.