In Company as a Service products become services. In this advanced model, companies move beyond traditional selling, and shift their products to services, which we call â€œCompany as a serviceâ€.
In Motivate a Marketplace services become a marketplace. Secondly, companies will shift their services to a marketplace, called â€œMotivate a Marketplaceâ€ which taps into peer to peer markets that are already trading goods and services around a company.
In Provide a Platform, marketplaces build your products The last phase, where marketplaces shift to to products means corporations allow the crowd to collaborative on core business functions such as design, funding, marketing, development, production, delivery, marketing, sales and more.
But when you look closely, large tech companies like IBM, Cisco, Microsoft, Salesforce and others are already activating most of these use cases.
Chuck Martin gave a lively and valuable keynote at #mLearnCon, with stats on mobile growth, and then his key components of what he thinks will be driving mobile. He illustrated his points with funny and somewhat scary videos of how companies are taking advantage of mobile.”
“Computers won’t replace doctors, traffic analysts or meteorologists anytime soon, but their real-time analytical capabilities can provide essential information, and that will help humans employed in these (and many other) fields make smarter decisions. That’s the big data gospel from IBM, which is testing its powerful cognitive computer systems â€“ computers modeled on the human brain — around the world. “
“This new era of computing will require more innovation and invention,” Holley said. The Internet of Things, for instance, will grow increasingly crucial to organizations. “We’re seeing more devices connected to the Internet,” he said. “There’s a lot of machine-to-machine interaction that’s made possible because we’re beginning to exploit the Web as a programmable, open platform.”
“This technology will in no way replace doctors. It’ll be an aid to doctors, and it will (enable) them to cut down on error rates,” said Holley.
“Deep Thunder is not weather reporting that you’d see on TV. It focuses more on the operational problems that weather presents to cities or businesses,”
“It is becoming evident that today’s accounting methods are missing a large part of how and what creates value for a business. We’ve become obsessed with measuring the productivity of people, processes, products and customers as pieces to optimize and count on the operating statements as income and expenses. Yet most of these items are actual assets but our accounting systems do not count them as so.”
With Wall Street’s continued demand to maximize shareholder value, the recognition that people are an asset makes a compelling business case for several reasons.
Academic and private sector research suggest that companies that invest in their employees, and therefore create a positive environment in which they can work, perform better financially than their competitors. Stakeholders, however, deserve access to data beyond a letter from the CEO that would verify this fact.
The number of socially responsible investors is only on the upswing, and a transparent methodology by which stakeholders can measure this metric will only win trust and additional investment in the long run.
Wall Street’s fixation on short-term results will change as a new valuation paradigm will emerge and subsequently encourage executive behavior to invest in their employees, not drop the axe when a bad quarterly report hits the news wires.
StoryStreamLab: MSLGROUPâ€™s Social Curation Software
“I am delighted to share that we have launched MSLGROUPâ€˜s proprietary social curation software StoryStreamLab at Cannes Lions 2013. I helped create StoryStream â€” along with MSLGROUPâ€™s crowdsourcing software Peopleâ€™s Lab and social analytics software Social Hive Index â€“ with Pascal Beucler, Narendra Nag and Tushar Bajaj.”