Establishing a corporate network
An online business network (connect.BASF) was to be established as a new business platform for BASF employees across the globe. Three specific goals were involved:
1. Active utilization: Providing a technical platform was not the only objective. The real goal was to get employees all over the world actively using connect.BASF to build their network, share knowledge and collaborate.
2. One network: The idea was to establish connect.BASF as the corporate network. This involved integrating at least two-thirds of the existing isolated applications into the new corporate network.
3. Value creation: Another aim was to develop â€“ in collaboration with users â€“ best practice examples that would demonstrate connect.BASFâ€™s potential to enhance efficiency and hence create value for the company.