A clear business objective may not be initially necessary, however, if the initiative is explicitly started as a pilot project. In this case, technology is adopted with the explicit intention of trying to figure out exactly what the business applications of these new technologies might be. Indeed, about half of the respondents indicated that the social business initiatives without a clear business objective were intended as a pilot project.
The problem with pilot projects is that they require an important condition for success that is often painfully lacking in most organizations â€” slack resources. If employees are going to figure out how to employ new social business tools in their work, they need free time to explore the technologies and figure out how to integrate it into their work.