The Platform Manifesto – 16 principles for digital transformation
A checklist for your digital workplace roadmap
“In our member research we wanted to cover the practical steps organizations are taking to develop their roadmaps. We interviewed six different organizations that have implemented, or are implementing, digital workplace initiatives and have derived a checklist for creating a digital workplace roadmap from their observations and experiences.”
Restructuring the C-Suite for Digital Business: The Future of the CMO, CCO, CIO, and CDO | On Digital Strategy | Dion Hinchcliffe
“Iâ€™ve noticed lately what appears to be an emerging trend in marketing and communications leadership in some large companies. Specifically, the positions of chief marketing officer (CMO) and chief communications officer (CCO) are sometimes being consolidated into a single role, even in very large enterprises. Such consolidation has already happened at PG&E, Walgreens, and Citi, and Iâ€™ve recently encountered other notable instances as well. This might seem odd at first glance, as specialization of roles is usually emphasized in large entities as expansive purviews tend to be harder to manage”
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