I wondered: If we really wanted to improve engagement, and the war for talent, and learning and development, then why are we stuck with approaches like Gallupâ€™s corporate-biased engagement surveys and metrics? Why arenâ€™t we looking at the earliest indicators of trends and behavioral change â€” us as consumers? Because consumers vote with their feet â€” running toward or away from something â€” for the exact same reasons as they do as employees, only a lot faster.”
I had an epiphany back in the â€˜90s, when getting a Masters in organizational change: 100 percent of the workforce are also consumers.
Almost all companies truly suck at personalization for employees,
Because 90 to 95 percent of companies and their leaders (yes, I have surveyed this) still operate under the very dead, very stupid notion that leaders can mandate how employees spend their time and attentio
HR and corporate IT need ethnographers, design thinkers, storytellers, and data visualizers, as much as marketers do.
Once we do that â€” once we start making cognitive era investments in every individual: Weâ€™ll soon see that the entire workforce can exceed our wildest imaginations â€” because we unleashed their capacity.
“Most companies are still plugging away, digital channel by digital channel, at creating the experiences they think their customers expect. But the game has changed decisively as entirely new customer-facing technologies emerge.”
“Constellationâ€™s AstroChartTM for Business Trends provides market leaders and fast followers a visual guide to business trends and their adoption. The vertical access rates adoption from mainstream to early adopters to bleeding edge. The horizontal access estimates the impact on an organizationâ€™s business model. from incremental to disruptive to logarithmic. The intent of an AstroChartTM is to move beyond both the hype and constraints of a 2 x 2 grid.”
“Earlier this year Forrester analyzed recent economic and survey data and reviewed the practices of over a dozen companies that have made customer-focused transformations. We found that customers are now more mobile, consume more reviews, and buy more online than ever before.