There are books that leave a lasting impression because they confirm what we already think, and then there are those that force us to think differently, to question truths we believe to be set in stone. The Goal, by Eliyahu Goldratt, falls into the second category.
But before I go any further, let me tell you that I have a rather unusual history with this book. When I was a business school student specializing in the application of new technologies to the functioning of businesses and management (it was called "e-management"...
Which company does not nowadays claim that customer orientation is its main concern? I wonder what they were thinking before.
What we see, in reality,...