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Customer relationship
Being digital in 2018 : stop thinking that digital is all about the customer
2018, e-commerce, expérience client, expérience employé, transformation digitale
Being Digital in 2018 : stop making your clients stupid
For any business, the first digital matter is communication. I would even say that communication is the...
Being digital in 2018 : clients must behave better
When the web started to become a little bit mainstream, brands did nothing but digitizing their paper...
Why such a frenzy about HR Bots ?
chatbots, relation client, relation employé, Ressources Humaines, service employé, chatbots HR,gestion de la relation employé,
Data protection : a matter of customer relationship and trust
I've already discussed the fact businesses are unprepared to the coming to force of GDPR. In this...
Employee and customer experience : simplification is not rationalization
expérience client, expérience employé, parcours utilisateur, process, rationalisation, simpliciité, simplification, usages, workflows
So you think your brand has a community
communautés, marques, gestion de crise, community management, communication, relation client
The new customer centricity
Every business claims it's customer centric. At least that's the discourse, reality being very different. Between those...