Being data-driven means being context-driven

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It's the current big trend. Every business claims it want to be "data-driven", in other words  rely on data for anything. Is this disruption that big and why do they insist so much on...

Big Data for recruitment : the end or the beginning of clones

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Big Data and analytics will stretch all over enterprises in the upcoming years and one of their primary target will be recruitment. Facing this unavoidable change, I see people having two kinds of reactions....

Use data to manage through emotions

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There are many discussions on the impact of Big Data on decision making, what seems kind of misleading to me. Big Data will never help you to make better decisions, analytics - that are...

On HR, Big data, Analytics and Moneyball

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In brief : HR Analytics will change turn talent and competences management upside down. But not everything should be put into the hands of technology to reduce people to a couple of numbers. On...

How analytics help to make better fact-based HR decisions

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A couple of months ago I got interviewed by a journalist on HR Big Data and the probability to see it adopted one day. My answer was : 1°) HR Big Data means nothing. Big...

The individalization of custmer relationship : why and how ?

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The individualization of customer relation is the new concern of marketing departments. After mass marketing, after segments, we've reached the ultimate level of granularity. Bus as for any trend emerging as a "must have",...

It’s not Big Data, it’s Big People !

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You must have noticed that Big Data has escaped from the technology field to become a business matter that impacts both the business, human and operational sides of enterprise evolution. I can already hear voices...

The end of the web as the way to access information ?

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Internet is a wonderful tool for information sharing and collaboration and the web is most easy and efficient way to access it. As a matter of fact, many people equally use both words but...

Businesses know their employees. Really ?

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Let's start from the beginning. Digital transformation is a matter of customer experience and this latter requires, among others, a deep customer understanding. We also know that there is no customer experience without employee...

Big Data: A Revolution That Will Transform How We Live, Work, and Think

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Very few people imagine to what extent what lies behind the catch-all name of big data will transform our lives in the future. Both at the professional, personal and collective level, questioning things we...

Big Data is not the privilege of IT anymore, Forrester says

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As any new technology, Big Data entered organizations in a chaotic way, starting, of course, with IT departments. As a consequence, businesses face lots of internal initiatives with very little coherence and, in the...

What is cognitive computing ? IBM Watson as an example

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There are lots of talks about big data, analytics, cognitive computing but what it means is still unclear for most of people. Hence a lot of confusion and a tendency to mix everything together...

Data protection : a matter of customer relationship and trust

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I've already discussed the fact businesses are unprepared to the coming to force of GDPR. In this post I'd like to highlight on the challenge that consists of taking the matter by the right...

The future of participation : big data and connected objects

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The future of web 2.0 and social web has been seen for long under the strengthening of user participation. It seems that we've reached the end of a cycle. As a matter of fact,...

Intelligent agents to improve the employee experience

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Employee experience goes far beyond the way people interact with their work tools. But, given the time spent behind a screen every day, it's obvious that this side is a major concern. I already said...

Is technology really evil?

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As far back as I can remember, technology has always been suspected of bringing us the worst evils without the prophecies finally being fulfilled. Lack of knowledge of the subject by the prophets who...
industrie4.0

Industry 4.0 : the dark side of the digital enterprise

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Digital transformation often goes hand and hand with customer experience and the highest priority is often given to marketing and customer relationship initiatives. It is logical : it's the most visible part of the...

Stop advertsing. Nobody pays attention to it anymore

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Data are the new oil and businesses really get it. On the other hand I'm surprised to see that the first thing that comes to their mind in terms of business cases is advertising....

Big Data : why you’ll love to hate it

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Like it or not, big data will become more and more important for businesses. There's still a lot of work to be done to help them understand its potential - even if nearly nobody...
Digital Assistants

How digital can improve the travel experience

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Digital Transforms customer relationship and service in any industry. Today let's focus on the travel industry. How could players in the travel industry use digital to go to the next stage ? An frequent answer...
Head of Employee and Client Experience @Emakina / Former consulting director / Crossroads of people, business and technology / Speaker / Compulsive traveler

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