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Analyses on data and its role in decision-making, innovation and collective intelligence, for both organizations and individuals.

The quantified organization: Grail or Big Brother?

Thanks to the growing mass of data they capture, businesses are in a position to understand how their employees are doing and how they function, and to implement a process of continuous improvement on both organizational and human dimensions. But they can't do this without gaining the trust of their employees. "You can only manage what you can measure". Peter Drucker's phrase may have been criticized, but we have to admit that he hit the nail on the head. Measuring anything and everything, just because it can be measured, has led...

Being data-driven means being context-driven

It's the current big trend. Every business claims it want to be "data-driven", in other words  rely on data for anything. Is this disruption...

The end of search and the advent of the non benevolent assistance

assistants, assistants digitaux, google, marketing, search, the north face, moteurs de recherche

Analytics. It’s a matter of trust (again)

At the times when digital mainly meant collaboration and knowledge management, businesses quickly realized that the principal barrier to success was trus (or lack...

Chat Bots : beware of counterfeit

"Chatbots" are very popular. What is it ? It's a mix between "robot" and "chat" : chatbots are conversational robots that interact with users...

Businesses know their employees. Really ?

Let's start from the beginning. Digital transformation is a matter of customer experience and this latter requires, among others, a deep customer understanding. We...

Industry 4.0 : the dark side of the digital enterprise

Digital transformation often goes hand and hand with customer experience and the highest priority is often given to marketing and customer relationship initiatives. It...

HR Marketing and employer branding in the age of data

I'll start with two observations that have very little in common at first sight. The first is that HR in general and recruiting in...

Businesses need a chief experience officer

Adobe, adobe summit, chief experience officer, collaboration, connaissance client, contenu, data, données, expérience client, journey designer, journey manager, marketing, marketing digital

Thriving in the data economy requires a legal framework and boldness. An Interview with Mouloud Dey, SAS.

Everybody's talking about the data economy but few are really doing it. Some are aware but don't know where to start, some are stuck...
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Recommended BookmarksCollaborationManagementHuman resourcesDigital usesIntranets and digital workplaceTechnology and SoftwareEmployee ExperienceDigital TransformationCustomer relationship
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