Data

assistants, assistants digitaux, google, marketing, search, the north face, moteurs de recherche

At the times when digital mainly meant collaboration and knowledge management, businesses quickly realized that the principal barrier to success was trus (or lack of). No trust, no success. When the question of data and analytics raised, many felt relieved. A field where the human bias had no importance,...

"Chatbots" are very popular. What is it ? It's a mix between "robot" and "chat" : chatbots are conversational robots that interact with users through an interface that often look likes instant messaging. Chatbots are the future of customer relationship and employee relationship. Today the most popular example, the one all...

Let's start from the beginning. Digital transformation is a matter of customer experience and this latter requires, among others, a deep customer understanding. We also know that there is no customer experience without employee experience and that, logically, this latter requires a deep employee understanding (along with the consumerization...

Digital transformation often goes hand and hand with customer experience and the highest priority is often given to marketing and customer relationship initiatives. It is logical : it's the most visible part of the job, the one that shows that something's being done. Knowing that the goal of a...

I'll start with two observations that have very little in common at first sight. The first is that HR in general and recruiting in particular will have to adopt marketing approaches in their day to day work. The second is no one wants to see ads on the web. What's...

Adobe, adobe summit, chief experience officer, collaboration, connaissance client, contenu, data, données, expérience client, journey designer, journey manager, marketing, marketing digital

Everybody's talking about the data economy but few are really doing it. Some are aware but don't know where to start, some are stuck into their internal complexity and a legal framework that does not favor innovation, so there are many reasons why businesses don't move forward. Today I'm discussing...

Digital Transforms customer relationship and service in any industry. Today let's focus on the travel industry. How could players in the travel industry use digital to go to the next stage ? An frequent answer is "oh...digital is already everywhere in travel. The industry adopted it." That's true to some...

Recently I heard someone stating this during a conversations "We're going to work more and more with robot.  Anyway, they're already around". Then someone replied "No. We're not going to work with them. They're going to work, period. The point is to know how humans will earn money without...