Digital Economy

The sharing economy is disrupting traditional approaches and questions the position of former leaders. Its growth made possible by the web and the platform economy (it's easer to find people to share with when time and space are not a limit anymore rather than when one is constrained by...

As I've said many times since the beginning of the year, digital transformation is on its way, the rocket has been launched but most businesses don't know how to land it. As a reminder, Arthur D. Little says that most businesses are "somewhere on their way" and Cap Gemini...

Everybody's talking about the data economy but few are really doing it. Some are aware but don't know where to start, some are stuck into their internal complexity and a legal framework that does not favor innovation, so there are many reasons why businesses don't move forward. Today I'm discussing...

Uberization is the word of year 2015 and, considering recent events, it's not close to disappear. If we could thank Maurice Levy for having started the debate through this neologism, the word imperfectly describes the situation. Uberization is the consequence, not the cause "Being uberized" let people assume that businesses were...

What's exciting with digital economy is that every time a revolution happens, we're looking forward to the next one. More seriously, it's not because overfunded businesses reached a nearly hegemonic position in a couple of years that we should not question their ability to last. As a matter of fact,...

I completely agree with Bill Gates : the so-called war between Uber and taxis is nothing but a momentary up-and-down. The real big change will happen when cars won't need drivers anymore. That day both parties will be left back to back, hanging one's hand because both will be...

A long time ago the audience was king and media had to bring a real added value to make people buy what they offered. This added value was at a minimal level information and ideally insights and perspective. The more added value the larger audience the bigger revenue. That...

Being close to the customer is essentiel for brands from a marketing standpoint. The closer the biggest presence in the customer's life, the more obvious the brand is when it comes to make a purchase, the more the brand is a reflex, the more opportunities to interact and strengthen...

So Google has become Alphabet. Rather, tomorrow's Google will only be about the company's core business and the rest, mainly research project with an uncertain issue will be hosted by other subsidiaries of Alphabet which becomes Google's corporate parent. A kind of organizational and capitalistic game that may confuse people...

In a previous post I discussed the myths and realities of uberization. One of my conclusions was that there was no inevitability there and that it wasn't the preserve of tech companies. A few weeks ago I got the perfect evidence of this with an important announcement by Accorhotels (formely...