Digital Economy

That's the buzzword of the moment : "being ubered". Since Publicis CEO Maurice Levy coined the word during an interview, there's not a single week without a paper about it. But what does "being ubered" really mean ? Some myths and realities.   1°) A newcomer enters a market : true For the...

In a context of uncertainty and perpetual disruption, there is only one thing certain for businesses : they will have to learn to adapt and reinvent themselves continuously. What implies a couple of things : - adhoc team reconfiguration : the needs at a given moment determines the structure. That's not...

The latest PWC CEO study showed a major trend : to stay competitive, most leaders think they have to enter new sectors and many already did. That can be explained in many ways. The first is the servicization of economy. Customers don't buy products but services including products, what implies...

Even when one is convinced that the future of marketing is customer experience, that there's no customer experience without employee experience and that the whole approach has a sound economic value, pragmatism forces to realize that the stairway is long and the steps high. No company becomes an experience company...

Maurice Levy, the CEO of Publicis, found the perfect words. "Everybody is starting to worry about being Ubered". The image speaks for itself : we imagine a horde of barbarians besieging a market, forcing the way into it and dislodging the previous lords. One day one wakes up, realizes...

The future of enterprise is collaboration and, more broadly, new forms of organizations where power is more distributed, competences et knowledge more shared and structure self-reconfigurable. But we must admit that, except some exceptions and despite of all the efforts made over the last years and even decades, businesses struggle...

One thing is sure : we must prepare to face a jobless future. Or, at least, with far less jobs that we have today. The causes are many and well known. First because of robots and intelligent machines what will do more and more jobs currently done by humans.Second because...

In a previous post I discussed the fact the terms collaborative economy, collaborative consumption and sharing economy were often misused and used equally while they don't refer to the same things. I also noticed that in some cases these concepts had really nothing new : some old good concepts...

We can see it every day all around us : business models are transforming, industries are being disrupted by new players and models that break current leaders down These models have names : sharing economy, collaborative economy, collaborative consumption, just to mentions the most frequent ones. By dint of thinking...

The digital world ahead of us is very promising. However, we should not believe that technological progress alone will bring prosperity to all. It may even be the contrary. In a previous post I showed the impact that machines and robots will have on jobs and came to the conclusion...