What’s the value of digital transformation ?

Let's not be in denial : we can say whatever we want about digital transformation, when it comes resources and budget allocation it's impossible to avoid that "what's the value ?" question. Dealing with...

Being digital in 2018 : consumerize your organization

2018, consumérisation, expérience client, expérience employé, simplification, transformation digitale

Being digital in 2018 : be agile everywhere !

Agile is trendy. Most businesses eventually adopted it, even reluctantly, to deliver their digital initiatives.The benefits are undisputable. Just to mention the most obvious ones : be sure to stick to changing needs, don't...

Being digital in 2018 : stop thinking that digital is all about the customer

2018, e-commerce, expérience client, expérience employé, transformation digitale

Being Digital in 2018 : stop making your clients stupid

For any business, the first digital matter is communication. I would even say that communication is the first concern of any business, regardless if taken with a digital approach or not. No communication, no...

Being digital in 2018 : find your actual IT ennemy

Every time business people talk about digital transformation and the hurdles they face, you can be sure that one of the first thing they will mention is IT.IT prevents business departments from moving fast,...

Being Digital in 2018 : Get rid of your CDO

I've always been sceptical about Chief Digital officers and I'm happy too see that they're not as trendy as they were. Some facts :• I don't have the impression that businesses that did not...

Being digital in 2018 : Forget the millenials !

2018, digital-natives, generation X, generation-Y, millenials

Being Digital in 2018 : don’t be frustrated nor destructive

Many people don't understand why others are reluctant to embrace the unavoidable changes caused by digital. I say reluctance but I could also say resistance or mistrust. You can face such attitudes either if...

Being digital in 2018 : clients must behave better

When the web started to become a little bit mainstream, brands did nothing but digitizing their paper communications with showcase sites. A couple of years later, with the advent of "web 2.0" and internauts...

Being digital in 2018 : forget big data !

analytics, big data, data, donnée, small data, transformation digitale

Being digital in 2018 : No wild rush forward anymore

The digital industry is addicted to innovation and novelty. It's always in search of innovation and the "Next Big Thing". It's more about geek stuff than business issues, more customer-focused than employee-focused.It comes with...

Being digital in 2018 : digital is a business matter

Digital is everywhere and since it's everywhere it's nowhere in particular.As I said in my previous post, it's not technology that hinders transformation. Technology is abundant, available, often affordable and easy to acquire. Technically...

Being Digital in 2018 : stop reheating old dishes

entreprise 2.0, social business, technologie, transformation digitale, web 2.0, web-social,usages

Digital : the empire strikes back

The digital tsunami that's been around for the last ten years has disrupted lots of industries. Yesterday's leaders have been disrupted by challengers or new comers and those who survived still fear for their...

Digital in 2018 : what to expect ?

The beginning of every new year is the time for predictions.Let's be honest. Predictions are rarely about what's going to happen in the twelve next months but rather a list of things we'd like...

Mind the digital gap

In a previous post I mentioned an Accenture study issued this summer. My point was to say that many businesses made their digital turn with a brand-centric approach, often with sound and bold strategies,...

Digital transformation works but does not scale

For the third year in a row, IBM, the BCG and the EBG issued their report on the digital maturity of french businesses (document in french). Here are my takeaways. Digital businesses refocus on the...

What does achieving digital transformation means ?

business model, culture, digitalisation, GE, Jeff Immelt, maturité, opérations, process, rentabilité, transformation digitale

Protecting the corporate culture is not always good

Corporate culture is a central topic in any transformation project, either digital nor not. For some it's what slows transformation down, for others (whose voice is poorly amplified) it's the lever that make things...
Head of Employee and Client Experience @Emakina / Former consulting director / Crossroads of people, business and technology / Speaker / Compulsive traveler

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