1994: the Thery report on "information highways"
The year is 1994. The world was beginning to whisper the word Internet, Al Gore was dreaming of “global communications networks” and “participatory democracy”, and American giants like Yahoo, eBay and Amazon were preparing to revolutionize our daily lives. Meanwhile, in France, the Théry...
Every company is talking about customer experience, and has been investing heavily in customer service for years. Yet recent experience tells me that, in some cases, customer service has never been so bad. Or, to be more precise, that when something goes wrong, it quickly spirals out of control.
And for...
It would appear that employees are losing interest in their company's IT tools. At the same time, businesses that continue to invest in this area are surprised by the low level of employee adoption and satisfaction.
While researching the subject, I came across a very interesting report by PWC entitled...
This post is an opportunity to dispel a lot of preconceived notions about the trendy topic of digital transformation and the digital maturity of employees, preconceived notions that the pandemic has shattered.
A customer-driven digital transformation
Digital transformation programs have always been based on the following logic: the customer has become...
One can read everywhere that the COVID has been the best change agent, that it has succeeded in a few weeks where managers, Chief Digital Officers, change professionals have constantly failed: transforming the business, its organization, its practices, promoting the adoption of new tools. Even if I'm playing the...
The PWC's 24th CEO Survey gives us a snapshot of the concerns of executives in 2021. Some topics are obvious, such as pandemic or digital, others are surprisingly under-represented, such as climate change, and in general, the survey lacks the perspective of other years.
Every year I look forward to...
The post-COVID enterprise is the ultimate new business model. If you don't become a post-COVID company, your customers will turn away from you, your employees will disengage, your products will no longer be in line with market expectations, your production and distribution systems will no longer be adapted; you...
When I look at the marketing emails that invade my mailbox or read the website of almost all the companies that provide in one way or another services to businesses, service companies, consultants or software vendors, there is a word that I see everywhere: "digital transformation".
I thought that with...
Digital transformation doesn't work. This is the lapidary statement that we often hear and which is not lacking in foundation.
It doesn't work because like any change, any transformation, it is accompanied by fears and faces cultural brakes.
It doesn't work because digital has often been put before the transformation.
It doesn't...
It was thought to have been buried for a long time, but it has resurfaced with COVID and its consequences, namely large-scale forced remote work and the closure of retail distribution networks.
Shortcuts were not long in coming, such as "COVID has been the best agent of digital transformation in...