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Category: Digital Transformation

Who is handling your artificial intelligence projects? Probably not the right people.

For two years now, artificial intelligence projects have been multiplying in businesses, often with a mixture of urgency and fascination. But despite sometimes flawless technical deployments and widespread individual use, at least in the private sphere (Why the widespread adoption of AI by consumers says nothing about its future in the workplace), the effects on organizations often remain disappointing. Productivity is increasing, but only in certain areas, and tools are multiplying, but the operating accounts show no sign of improvement. The reason is simple: AI projects are rarely led by the right people,...

Digital is not just marketing

Whether I'm reading studies or job offers or listening to a conversation on the subject, there's something that really irritates me: when we talk about...

HR and IT merger: Moderna redesigns its organization for and with AI

Sometimes organizational decisions, beyond mere cosmetic changes, embody fundamental trends in the organization of work. The recent merger of the HR and IT departments at...

The limits of technology-driven transformation

Speaking of organizational transformation, there are topics that are a bit like perennial favorites in the sense that with every major technological innovation, we see...

How years of progress have killed customer service

Every company is talking about customer experience, and has been investing heavily in customer service for years. Yet recent experience tells me that, in...