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Category: Digital Transformation

Anticipating the French way: when...

1994: the Thery report on "information highways" The...

How years of progress have...

Every company is talking about customer experience,...

Anticipating the French way: when anticipating means reinforcing the status quo

1994: the Thery report on "information highways" The year is 1994. The world was beginning to whisper the word Internet, Al Gore was dreaming of “global communications networks” and “participatory democracy”, and American giants like Yahoo, eBay and Amazon were preparing to revolutionize our daily lives. Meanwhile, in France, the Théry Report (30 years after the publication of the Théry Report on information highways), a masterpiece of visionary analysis commissioned by Édouard Balladur, is being published. In this report, we learn with confidence that the Internet is nothing more than a “precursor...

Do you need a digital strategy?

It was thought to have been buried for a long time, but it has resurfaced with COVID and its consequences, namely large-scale forced remote...

Using the customer experience to crash test the employee experience

In a previous post I took a photograph of everyone's daily experience in their personal life ,as a consumer/customer and invited to compare it...

The employee experience is a customer experience like any other…or should be…

When it comes to employee experience, I am often asked "why" and "what directions to explore". To answer these questions and make the subject...

Young people and businesses: not that a disruptive view

A few weeks ago Jam Trends published a study on the relationship between young people and business, entitled "What businesses (still) have to offer...

Is there really an old and a new world?

Many debates on the opposition between a new and an old world. Whether we are talking about business, companies, society or politics, the opposition...