As artificial intelligence advances in the business, the question is no longer just one of uses or tools, but one of the position of executives. I am not talking here about their opinion of AI or their level of familiarity with the technology, but how they assume or do not assume the organizational consequences of its deployment.
In previous technological waves, executives could indeed remain at a relative distance. Digital technology could be entrusted to a dedicated department or data to a specialized function, because these subjects changed the business, sometimes profoundly,...
Businesses often talk about the benefits of AI, particularly in terms of productivity and revenue, as if they were the logical outcome of successfully...
Businesses have always used the word "adoption" when talking about technology, especially when referring to what I call "freeform" technology. By this I mean...
"We shape our tools, and thereafter our tools shape us". Marshall McLuhan
For twenty years, digital transformation has been a given. Every business has engaged...
Today, we talk about adopting artificial intelligence in the same way that we used to talk about digital transformation, with the conviction that all we...
