Ludovic Guilcher (Orange) : HR at the heart of digital transformation through the employee

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Orange announced its new strategic plan, Essentials 2020 in march. Without any surprise we can find all the building blocks of digital transformation applied to a large business that needs to make a slight...

The benefits of becoming an experience company

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In a long series of posts I investigated the concept of experience which is returning on the front stage as digital transformation becomes a major concern. We've seen - how experience and digital transformation related...

What (digital) workplace experience for your employees ?

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Employee experience is a prerequisite to customer experience which is the foundation of digital transformation. Without symmetry between the inside and the outside, digital transformation lacks coherence, internal capabilities are not able to support...

Millenials : myths and disturbing truths

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New generations scare and inspire at the same time but, paradoxically, when we meet them they're not the monsters that's often described. They even say they don't recognize themselves in the way the olders...

The steps to becoming an experience company

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Even when one is convinced that the future of marketing is customer experience, that there's no customer experience without employee experience and that the whole approach has a sound economic value, pragmatism forces to...

Being an experience company impacts your organization

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Experience is back under the spotlights as businesses are starting their digital transformation. In this context, believing that giving marketing a revamp and improve the in-store atmosphere would be a big mistake. But it's...

Leverage your partnerships to increase your experience

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If a lot is being said about customer experience and if the idea of employee experience is making significant progress, partners experience is still overlooked. What do I mean by partners ? They are of...

Are CMO and CHRO the winning duet of the digital transformation ?

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Who should be in charge of the digital transformation ? There's no magic model that works in every situation but we're starting to see some good practices no one should depart from. First, the digital...

Employee experience make organizations more efficient

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There's no customer experience without employee experience. Even if it sounds obvious, reality is often far from that since customer experience is often at the center of digital business models while employee experience is...

Experience sounds nice. But what’s the value ?

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We've seen why experience is becoming key in digital transformation and tried to find its main characteristics. Before going further, it's important to focus on its economical value. I see this point from two perspectives....

How to assess an experience-based business model

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After having stressed the importance of experience on digital business models and tried to build a definition of what experience is in this context, this post is about defining what at the characteristics, the...

What is experience ? (hint : not digital nor customer focused)

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When it comes to digital, experience is a key but still poorly defined concept, quite hazy for most people. Following my previous post and before going further, let's start with trying to find a...

The experience economy, cornerstone of the digital economy

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Digital transformation is nothing more than a specific culture and philosophy applied to the design of new experiences The world is changing so fast that people don't know which economy to turn to. Knowledge economy,...

Putting the H back at the center of HR

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At the end of october I attended the HRTech Europe conference in Amsterdam to see what was the state of the art and understand how HR were positioning themselves regarding to matters like digital...

Intelligent agents to improve the employee experience

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Employee experience goes far beyond the way people interact with their work tools. But, given the time spent behind a screen every day, it's obvious that this side is a major concern. I already said...

Why is there customer service and no employee service ?

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I recently mentioned the concepts of employee experience et employee service. As a matter of fact, if we think that brand experience is a factor of sense making and value creation, that the needed...

How does digital transformation look like #2 : the invisible part

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Limiting digital transformation to the implementation of an enterprise social network, a disrupting initiative in the field of customer relationship or the use of analytics for decision making would be a big mistake. As...

HR Marketing : towards the employee experience

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Either human resources and social media are the subject of many books but very few cover both fields. The intersection of HR and social media is still a very discussed matter but very few...
Head of Employee and Client Experience @Emakina / Former consulting director / Crossroads of people, business and technology / Speaker / Compulsive traveler

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