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Innovation

Are customers more reliable than employees ?

Some call it crowdsourcing, open innovation, participative innovation, distributed innovation, sometimes (and that how things should end)...

A socialnomics Manifesto

I rencently mentioned the word "socialnomics". Whatt's the interest ? In an interconnected world (not only by...

Is Innovation an Affair of State ?

Innovate, Innovate ! You must innovate. That's this year's hit ! Even this crisis' hit, since crisis...

Will you have to throw your marketing outside of the window ?

McKinsey recently issued a report entitled Managing beyond web 2.0 which is about constraints businesses are meeting...