In short : being's both a matter of survival and credibility it's more important for enterprise social software process to structure around processes than for business process players to socialize. But this bipolar approach in terms of venders should not make businesses forget they need both of them.
It's obvious...
In short : the role of people in businesses and how to develop them and get the most out of them is a core concern for businesses. It's impossible to manage people as they were processes anymore but, paradoxically, it implies businesses learn to manage processes as if they...
Summary : the time has come for businesses to stop confining social to what's out the flow of work and not related to structuring mechanisms. On the contrary social approaches have the potential to significantly improve this side of the organization, in the pursuit of flexibility and ongoing improvement...