Your community manager should be a professional. But in which field ?

Summary :with a profile that's still hard to define, community managers look like rare birds. The only certainty is that they should be true professionals. But in which field ? Knowing social environments, the...

When gamification creates addiction and not engagement

Summary : gamification is often shown as the best way to engage employees and customers in a digital world where they are subjects to more and more appeals. But the mechanism has it weaknesses...

Connected watches looking for compelling use cases

Connected watches are not really new but the launch of the Apple Watch is highlighting this market. The number of enthusiastic and skeptical voices show that the product is not uncontroversial. Will the smart...

Are notifications our new plague ?

How many notifications do you receive every day ? 10 ? 50 ? 100 ? Our days are punctuated by the notifications we receive from message, business, media... apps. Chopped would even be more...

Social networks are not medias. And reciprocally

In short: we too often consider that social networks and media are the same thing while they have different natures. The difference lies in relationship reciprocity and involves noticeable differences in the way each...

CxOs and social media : knowing is not doing

In short : CEOs and corporate directors are aware of the importance of social media, of what's at stake and even use these tools in their personal lives but that does not lead to...

From Social Media to Social CRM : a recent experience with airlines

I already wrote many posts about social CRM on this blog and I recently had the (unfortunate ?) opportunity to add a real life experience to my thoughts. Those who'd prefer to pass over...

Enterprise 2.0 : the CISCO case

You must have noticed how many posts have been published about Cisco these late days. The US giant seems to be the first example of global enterprise 2.0 or, at least, to be the...

Is workload measurement the problem of the century ?

Optimizing workload has always been a key concern for businesses and managers. A too heavy workload regarding to the capacity leads to explosion, a too low workload means resources are wasted. I don't even...

Enterprise 2.0 and Human Capital Management to support strategy

As we saw in a previous post, since human, information and organization capital support all the processes that create value, the question we have to answer is whether all these things we put...

Enterprise 2.0 : my predictions for 2009

Honestly I was not sure I would conform to the annual predictions tradition. Finally, since my 2008 edition was not that bad (shift from "social tools at people's disposal" to the acknowledgement it needed...

McKinsey identifies 6 key sucess factors for enterprise 2.0

McKinsey recently issued a report on enterprise web 2.0 projects which identifies what they think being the six success factors for such projects. Before reading what follows, I suggest you to read what they...

No technology is social. People and their practices do.

In short : developing practices and behaviors to bring them online and favor technology adoption is only the visible part of the iceberg. Before all a "social intention" should be created, so we need...

How to build an intranet 2.0 ?

Web 2.0 brought enterprise 2.0 which is powered by its own web, the intranet. So it's logical that the intranet had to become 2.0 too. Problems come when someone curious or missioned by his...

Social Media is a Secondary Competence

Summary : Digital, social media and networks...businesses are looking for people mastering these new concepts and tools. But we need to be careful toward excesses we can see emerging today : knowing tools has...

Survey on the use of IT in french companies

Two weeks ago I was invited by Microsoft to attend the presentation of a survey on the use of IT in fench companies. Two things made it really interesting • Although the fact new generations...

Digital Nomads : today’s community for tomorrow’s workers

Perhaps you've already heard about Digital Nomads. More than a site it's rather a community for those who break the traditionnal link between working and being at the office and use the right tools...

Enteprise 2.0 : real benefits for whom makes efforts

McKinsey recently issued a new report in the line of what they already published these last months. It's about the benefits enterprises can take from enterprise 2.0. After having focused on what makes successs...

Web 2.0 turned the digital divide into a social divide

Digital divide used to be and still is a real concern in our industrialized countries. Maybe we should end talking about industrialized countries to say "computerized countries" what seems to be more relevant with...

Rich profiles : an overlooked market ?

When we talk about social media in the workplace, it means, it's about lots of tools. Blogs, wikis, social networks, social boomarking, microblogging etc... As years go all these tools are improving, each adding...
Head of Employee and Client Experience @Emakina / Former consulting director / Crossroads of people, business and technology / Speaker / Compulsive traveler

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