Your community manager should be a professional. But in which field ?

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Summary :with a profile that's still hard to define, community managers look like rare birds. The only certainty is that they should be true professionals. But in which field ? Knowing social environments, the...

First steps with Google + : a not that social broadcasting tool

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Summary : Google + burst into our lives with a lot of noise. This omnipotent killer application is supposed to revolutionize our tools and usage and, incidentally, give its competitors the kiss of death....

Is your organization good at multiplexing ?

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Summary : Knowing who should drive and own social media in the organization is a recurring question. Experience shows that when the project falls to a "central department", this latter often struggles to spread...

An internal social network replaces nothing but improves the existing

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Summary : A social network ? Yes but to replace what ? How many times did we hear this question at the time this kind of tools was entering the corporate workspace. Considering social...

Communities and selfishnesses gatherings

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Summary : while it's quite hard for enterprises to enter the good olds forums where fans have passionate conversations, they're still very uncomfortable with the communities they try to agregate on the "modern web",...

Enterprise social network : a famous stranger

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Summary : enterprise social networks are the future of corporate IT, a tool overwhelmingly supported by employees because it will save them from email and favor the adoption of more efficient work practices. Sure...

Internal communication and social media : move the filter !

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Summary : with the coming of social media in the workplace and the need for internal communication teams to let go and don't care about what is not their responsibility, the question of information...

Is sanctuarizing social networks a palliative to lack of trust

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Summary : one of the first concerns that come when deploying a social network is the fear that the freedom of speech and action allowed to employees will eventually backfire on them. Hence the...

On the place of social media in corporate strategies

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Summary : More and more strategic plans are now involving social media. Should we welcome this or worry ? Knowing that tools are there to serve strategies it may be a bad news to...

Should organizations limit collaboration ?

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Summary :with the coming of social media in the workplace, organizations began to dream of a spontaneous self-driven collaboration that would get rid of rules and organization frameworks to deliver outstanding results. Today we...

Understanding social messaging concept and tools

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Summary :enterprise social messaging is much more complex to understand that a simple enterprise Twitter. It's about articulating flows, value creation, usage in a very constrained environment. While there are lots of solutions providing...

Customer service : avoid being the victim of you social media success

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Summary : while some businesses are puzzled towards the lack of success of their customer service initiatives on social media, others are trying to find solutions to face the increase of contacts and interactions....

Delicious is dead ? Try Diigo !

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The annoucement came earlier in the day:  Yahoo! decided to shut Delicious down.  Bad news for the millions users that have been using Delicious to manage their bookmark..and even more. Some users already know what...

What if organizations certified their employee’s digital ID ?

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Summary : with time, many organizations fear less to see their employees speak on the web and, on the contrary, will try to turn these behaviors into a business advantage. But, then, another issue...

Can participation be mandated into communities. Yes…most of all when it’s not communities

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Summary : organizations have to face a real issue about  managing their communities : making the system work without mandating. unfortunately there's no alternative : communities rely on voluntary service. But there are two...

Trying to solve a business problem ? Don’t start with a social media plan...

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Résumé : even if maturity on social media is increasing, we still hear to many incantations like "if you dont' use social media you're gonna die". Not only the systematic nature of the discourse,...

Rich profiles : an overlooked market ?

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When we talk about social media in the workplace, it means, it's about lots of tools. Blogs, wikis, social networks, social boomarking, microblogging etc... As years go all these tools are improving, each adding...

And the best enterprise social network platform on the market is…

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Summary : at a given moment in any enterprise 2.0 project, a choice has to be made about the tools that will be used. And,, the "specialist" is often asked the same question :...

Corporate e-reputation is the visible part of an impressive iceberg

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Summary : enterprises fear, and sometimes with good reasons,  the impact on their reputation of what their employees could write on the web. But this fear is sometimes so disproportinate that it leads to...

Coordinated social media strategies by 2016 ? Why 2016 ?

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Gartner just issued their predictions about technologies that will deserve highlights in 2010, with a large part dedicated to social software. It includes both interesting and suprinsing things? First, their analysis distinguish between "social networking",...
Head of Employee and Client Experience @Emakina / Former consulting director / Crossroads of people, business and technology / Speaker / Compulsive traveler

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