Are notifications our new plague ?
How many notifications do you receive every day ? 10 ? 50 ? 100 ? Our days are punctuated by the notifications we receive from message, business, media... apps. Chopped would even be more relevant than punctuated since these notifications capture our attention, force us to switch, refocus, and...
Connected watches looking for compelling use cases
Connected watches are not really new but the launch of the Apple Watch is highlighting this market. The number of enthusiastic and skeptical voices show that the product is not uncontroversial. Will the smart watch be a major turn in the digitization of our lives or one of the...
The future of the web : chaos and sustainability
Digital transformation is a hot topic but it's in fact nothing but one step in a broader process that will make internet (and not necessarily the web) the infrastructure of our lives, of our individual and collective actions all over the planet. If, obsessed by the present - we,...
CxOs and social media : knowing is not doing
In short : CEOs and corporate directors are aware of the importance of social media, of what's at stake and even use these tools in their personal lives but that does not lead to a mainstream corporate use. A Stanford survey analyzes the gap and concludes that social media...
Social media dependence is a wrong concern
In short : there are more people wondering if there's a real dependence on social media. In fact people, social animals are dependent on others. To meet their needs they depend on some tools, but not necessarily
It's a recurrent discussion. It often happens on traditional media or as a...
Social networks are not medias. And reciprocally
In short: we too often consider that social networks and media are the same thing while they have different natures. The difference lies in relationship reciprocity and involves noticeable differences in the way each one should be used.
That's a thought that often comes to me when I read some...
No technology is social. People and their practices do.
In short : developing practices and behaviors to bring them online and favor technology adoption is only the visible part of the iceberg. Before all a "social intention" should be created, so we need to know what factors stimulate it.
Social technologies are often shown as a means allowing to...
When gamification creates addiction and not engagement
Summary : gamification is often shown as the best way to engage employees and customers in a digital world where they are subjects to more and more appeals. But the mechanism has it weaknesses and simplistic short cuts can lead to failure. Gamification remplaces engagement or follows it but...
What should we think of a business that disdains its products ?
Summary : when one invests in a company, valuing it, it's normal to have a close look at the customers and the way currents ones could be devlopped and new ones acquired. The world of social networks and its model where the customer is the brand and the user...
Social Media is a Secondary Competence
Summary : Digital, social media and networks...businesses are looking for people mastering these new concepts and tools. But we need to be careful toward excesses we can see emerging today : knowing tools has no value per se. Using them in a business context or applying their principles to...