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Metaverse: where do we stand 5 years later?

It's 2020: the metaverse is on everyone's lips, it's the future of the internet and the web, huge investments are being made and some businesses are even changing their world-famous names to fit in with this new world. But where are we today? The exciting thing about the tech world is that, at regular intervals, it offers us a major innovation designed to change the world. But it is also annoying that each of these innovations is immediately swept away by another and sinks into oblivion while we are summoned to get excited about...

The end of search and the advent of the non benevolent assistance

assistants, assistants digitaux, google, marketing, search, the north face, moteurs de recherche

Are notifications our new plague ?

How many notifications do you receive every day ? 10 ? 50 ? 100 ? Our days are punctuated by the notifications we receive...

Connected watches looking for compelling use cases

Connected watches are not really new but the launch of the Apple Watch is highlighting this market. The number of enthusiastic and skeptical voices...

The future of the web : chaos and sustainability

Digital transformation is a hot topic but it's in fact nothing but one step in a broader process that will make internet (and not...

CxOs and social media : knowing is not doing

In short : CEOs and corporate directors are aware of the importance of social media, of what's at stake and even use these tools...

Social media dependence is a wrong concern

In short : there are more people wondering if there's a real dependence on social media. In fact people, social animals are dependent on...

Social networks are not medias. And reciprocally

In short: we too often consider that social networks and media are the same thing while they have different natures. The difference lies in...

No technology is social. People and their practices do.

In short : developing practices and behaviors to bring them online and favor technology adoption is only the visible part of the iceberg. Before...

When gamification creates addiction and not engagement

Summary : gamification is often shown as the best way to engage employees and customers in a digital world where they are subjects to...
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