Home - Bertrand Duperrin's Notepad

Learn about Yoshida’s iceberg of ignorance, or what management refuses to see.

In the life of organizations, there are truths that we prefer to ignore, until the day they brutally remind us of their existence. The image of an iceberg illustrates this...

A poorly designed enterprise is illegible and incomprehensible to employees and customers

I have seen many businesses where competent people work with dedication and conviction, but where no one seems to have any idea...

Dystopia: what if artificial intelligence broke the web and the Internet?

In my "dystopias" series, I wanted to try to describe fictional worlds where certain trends in today's...

Read

Taking back control of enterprise design: intention before tools

For a long time, it was believed that efficiency would come from tools, and sometimes even from...

Read

Who is handling your artificial intelligence projects? Probably not the right people.

For two years now, artificial intelligence projects have been multiplying in businesses, often with a mixture of...

Read

Management

Enterprise design before architecture: putting the company back the right way up

Business leaders like to think that they have control over the structure and organization of their business, but in reality, most of them simply...

Silencing those who see a problem but don’t have the solution is foolish.

How management let systems do the thinking for them

To manage is to design

Human Resources

Three concrete scenarios for the evolution of the HR function

After discussing the role of the HR function (What is the purpose of HR?) and the different ways in which it could be embodied organically (After the role...

After the role comes the position: how the HR function can evolve organically

The HR function is under a lot of pressure, and many people are questioning its role in businesses that are themselves undergoing change under the presumed...

Operational Excellence

Do you really need a transformation director?

There is something amusing about the way businesses try to resolve their own contradictions. They want to change, but without causing disruption; they want...

EDGY: a common language to align identity, experience, and operations

Local optimum vs. global optimum and the theory of constraints: why your productivity gains sometimes serve no purpose

Work about work: when the reality of work consists of making things that don’t work work

Employee Experience

Employee experience is useless (if it is not linked to the business)

There has never been so much talk about employee experience. Chief EX officers, engagement barometers, listening platforms, and well-being indicators are everywhere, and yet...

Why failure is an integral part of digital operations and how to turn it into a driver for improvement

In digital environments, we talk about agility, iteration, and continuous learning, but failure remains a word we avoid. It is perceived as a deviation, a...