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Being digital in 2018 : consumerize your organization

2018, consumérisation, expérience client, expérience employé, simplification, transformation digitale

Being digital in 2018 : be agile everywhere !

Agile is trendy. Most businesses eventually adopted it, even reluctantly, to deliver their digital initiatives. The benefits are undisputable. Just to mention the most obvious...

Being digital in 2018 : stop thinking that digital is all about the customer

2018, e-commerce, expérience client, expérience employé, transformation digitale

Being Digital in 2018 : stop making your clients stupid

For any business, the first digital matter is communication. I would even say that communication is the first concern of any business, regardless if...

Being digital in 2018 : find your actual IT ennemy

Every time business people talk about digital transformation and the hurdles they face, you can be sure that one of the first thing they...

Being Digital in 2018 : Get rid of your CDO

I've always been sceptical about Chief Digital officers and I'm happy too see that they're not as trendy as they were. Some facts : •...

Being digital in 2018 : Forget the millenials !

2018, digital-natives, generation X, generation-Y, millenials

Being Digital in 2018 : don’t be frustrated nor destructive

Many people don't understand why others are reluctant to embrace the unavoidable changes caused by digital. I say reluctance but I could also say...

Being digital in 2018 : clients must behave better

When the web started to become a little bit mainstream, brands did nothing but digitizing their paper communications with showcase sites. A couple of...
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