Improving customer experience and increasing engagement in a context of mobility has become a key concern for businesses. It's useless to repeat to what extent mobile uses have increased over the last years or that customers use their mobile even in a physical shop or that their expectations regarding to mobile interactions with businesses are increasing day after day.
Mobile customer engagement has become at least as important as engagement in physical spaces. Same for customer experience : it's easier to switch to a competitor's site or application than to...
Improving customer experience and increasing engagement in a context of mobility has become a key concern for businesses. It's useless to repeat to what...
Summary : deploying social business asks to work on many fronts at the same time but it's clear that, beyond the usual "engagement-adoption" approach...