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Mobile customer engagement : it’s about transactions more than content

Improving customer experience and increasing engagement in a context of mobility has become a key concern for businesses. It's useless to repeat to what extent mobile uses have increased over the last years or that customers use their mobile even in a physical shop or that their expectations regarding to mobile interactions with businesses are increasing day after day. Mobile customer engagement has become at least as important as engagement in physical spaces. Same for customer experience : it's easier to switch to a competitor's site or application than  to...