Support is key to make social business or social collaboration approaches successful. Businesses say it, analysts confirm and vendors themselves admit that no matter how cool their technology is, it's not self-sustaining and won't change anything if simply dropped "as is"' in the workplace.
The failure of purely tactical initiatives
But what lies behind what we call support programs ? (Interestingly, french often use the word "accompaniment" instead of "support" what, as we'll see later, is very meaningful). Most of times it's all about tactical initiatives aiming at attracting people into...
Support is key to make social business or social collaboration approaches successful. Businesses say it, analysts confirm and vendors themselves admit that no matter...
Improving customer experience and increasing engagement in a context of mobility has become a key concern for businesses. It's useless to repeat to what...
Summary : deploying social business asks to work on many fronts at the same time but it's clear that, beyond the usual "engagement-adoption" approach...