Tag: accor

In a previous post I discussed the myths and realities of uberization. One of my conclusions was that there was no inevitability there and that it wasn't the preserve of tech companies. A few weeks ago I got the perfect evidence of this with an important announcement by Accorhotels (formely Accor). Along with a few digital specialists I had the chance have a long discussion with Sebastien Bazin (Accorhotels CEO) and Vivek Badrinath, the boss of marketing and digital for the hotelier. I won't elaborate much on a change that, although...