Summary : the time has come for businesses to stop confining social to what's out the flow of work and not related to structuring mechanisms. On the contrary social approaches have the potential to significantly improve this side of the organization, in the pursuit of flexibility and ongoing improvement provided we get rid of some irrelevant fundamentalism. Moreover, is that is not the only way to make social improve things in the workplace, that's the only one that will impact the core of operations in a measurable and undisputable...