The times where anyone attending a event on enterprise 2.0, social business or anything in this field came back to the office with stars filled eyes are gone. Today, feelings are much more mixed even if this half-hearted impression is quite unfair. Anyway : when a feeling exists it exists, no matter how biased it is.
Improved technology did not help to go further
That's easy to explain : 5 or 7 years ago (yes...7 years..)successes used to be few and achieved by courageous pioneers while they are more numerous today....
If we had to make a distinction within social business approaches, it would surely be between internal and external facing ones. External facing ones...
Adoption.The word comes again and again when it comes to implenting an enterprise social network or any technology supporting new ways of working. But...
"Employees adoption or Business Adaptation". It was the title of my presentation at the Social Business Forum in Milan last month. A couple of things...