Tag: adaptive advantage

Business often say tough markets account for the major cause of their problems while their actual problem is their own internal complexity. While this is not surprising, it's the conclusion of a recent study by Bain & Company. Market exists, the problem is how to tackle them First point, one that goes agains many current clichés : there's no market problem. Surprising when you hear businesses moaning about the context ? Not at all. The problem is not that market are tough but that they move fast, turning what many see...