Tag: adobe

Even if everybody's talking about customer experience there's no precise and shared definition of it and that allows service/tech providers to stay vague and sell anything to anyone. One day the party will stop but until then the idea is working quite well. I recently came across a report entitled "2018 Digital trends", issued by Econsultancy and Adobe, two serious industry players, sharing CMOs and CIOs priorities. As usual regarding studies and reports, looking at the name of the sponsor is enough to guess the conclusions without having to read...