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AI adoption does not replace productive appropriation

Businesses have always used the word "adoption" when talking about technology, especially when referring to what I call "freeform" technology. By this I mean tools that each user uses in their own way and at their own discretion, because their use, unlike, for example, business tools, is not subject to any workflow or explicit rules requiring them to be used in a specific way in specific cases, and can even be avoided if the user does not want to use them or does not see the point of doing so. The...

AI adoption does not replace productive appropriation

Businesses have always used the word "adoption" when talking about technology, especially when referring to what I call "freeform" technology. By this I mean...

Businesses invest in technology, not in work

"We shape our tools, and thereafter our tools shape us". Marshall McLuhan For twenty years, digital transformation has been a given. Every business has engaged...

AI adoption: methods put to the Test

Today, we talk about adopting artificial intelligence in the same way that we used to talk about digital transformation, with the conviction that all we...

Can we break free from Gartner’s Hype Cycle or reach the plateau of productivity faster?

Gartner's Hype Cycle has become a kind of law of gravity in the world of technology. Each technology follows a well-defined path: collective excitement, disillusionment,...

Adoption of AI in the workplace : current situation

For two years now, everyone has been talking about artificial intelligence in business, which seems logical given the promise of this technology. But in...

Nobody wants to prompt

We are constantly told that we need to learn how to prompt and that knowing how to write instructions for artificial intelligence is the...