Facing the incrreasing importance of social medias, enterprises have to manage their reputation fields and on a scale that are really new to them. They can either do it by themselves or hire external professionals who'll put use knowledge and expertise of this new market to help businesses. There's nothing really ne here.
But some promises are made to novice enterprises often leave me doubtful.
• "Eliminate negative contents"
I'd like to know how such a miracle can be made. Of course, if any content is defamatory and is a clear attempt...