With every major technological wave, businesses produce the same type of narrative. Digital technology, data, and mobile devices have been presented in turn as decisive breakthroughs, calling not only for new tools, but also for a different way of thinking about business. Each time, the promise of a profound change in the way they operate has been made, while suggesting that this change would come about naturally, driven by technology.
With hindsight, we know that these promises have rarely been kept as such. Not because the technologies have changed nothing, but...
With every major technological wave, businesses produce the same type of narrative. Digital technology, data, and mobile devices have been presented in turn as...
Artificial intelligence continues to be approached in business as a primarily technological subject, despite everything that is written and said here and there, and to which...
The differences in approaches to artificial intelligence cannot be explained by the level of equipment, access to talent, or even the quality of data,...
The failure of artificial intelligence projects is often presented as the result of a problem of maturity, skills, or even governance (Without governance, the...
Artificial intelligence is presented as a performance lever, but as announcements follow one after another, one question is rarely addressed: what really works today, without...
As artificial intelligence finds its place on business agendas, debates on the subject are multiplying. Certain topics come up almost systematically, sometimes addressed from...
When businesses talk about their ambition to become "AI First", there is often confusion about associating this orientation with widespread automation, as if asserting the...