Summary : with constantly moving markets and fickle demanding customers, organizations should improve their resilience. But customer relationship is a dance that needs two partners to be danced : how is it possible to start a constructive relationship with, on the one side, businesses that try to improve their adaptability and, on the other side, customers incapable of being empathic. If it's hard to imagine customer communities doing efforts in this way, businesses have the means, through more transparency, educational and information programs, to give customers elements that will...
Summary : with constantly moving markets and fickle demanding customers, organizations should improve their resilience. But customer relationship is a dance that needs two...
Summary : Facebook is usually considered as a communication and marketing tool. But it's becoming more and more obvious that it's becoming a customer...