Summary : What makes a social business project successful ? To what extent question the existing and transform the culture ? Is success possible when top managers are not much concerned ? If we observe three major cases, there' something obvious : the project was tied to an organizational change wanted by deeply involved CEOs. They become social business projects afterwards because they eventually used some new tools to support a years old approach. The example of IBM in the 90s shows that there are little limits to what's...
Summary : It's obvious that the use of social media within companies and between companies and customers are not compartmentalized but complementary disciplines. If...
When I say that enterprise 2.0 issues are becoming more and more important for companies, it's not only words. After the experimentations time, comes...