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No matter your organization is an elephant : it can dance too !

Summary : What makes a social business project successful ? To what extent question the existing and transform the culture ? Is success possible when top managers are not much concerned ? If we observe three major cases, there' something obvious : the project was tied to an organizational change wanted by deeply involved CEOs. They become social business projects afterwards because they eventually used some new tools to support a years old approach. The example of IBM in the 90s shows that there are little limits to what's...

Engage with customers. And then ?

Summary : It's obvious that the use of social media within companies and between companies and customers are not compartmentalized but complementary disciplines. If...

Enterprise 2.0 by the example with All.U.Link at Alcatel-Lucent

When I say that enterprise 2.0 issues are  becoming more and more important for companies, it's not only words. After the experimentations time, comes...