Tag: ambassadors

Most enterprise social network project use virality as an obvious change management means. First because the very nature of the tool, close to consumer social networks, makes it natural. Second because it uses employees as change agents, which is also a smart way of driving change. Virality = relevance, proximity, credibility and cost efficiency Making employees carry any corporate project towards their colleagues hase many upsides. First one is proximity : the message is carried by someone the employee knows. Which leads to credibility : the carrier has no stake in...