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Being a 100% B2B vendor at the age of IT consumerization

Until then everything was fine. Employees were working with the tools they were given and most of them were impressed by how rich and powerful the enterprise tools were compared to was they had at home. Then they started to complain about the interface and the user experience because was "much better on the web". Then they questioned the tools because "google is more powerful". Then the devices because a brand new Macbook is better than an old XXX running XP and IE6. Then the tablets came. This well-known phenomenon...