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When vendors and consulting firms talk about AI, they are not talking about the same thing.

Over the past two years, publications on artificial intelligence in business have multiplied, offering us an increasingly dense but also increasingly fragmented landscape. Two main types of reviews dominate. On the one hand, technology and model vendors describe a massive potential that is still largely untapped: capabilities that grow quickly, advanced uses reserved for a minority, a growing gap between what AI can do and what is actually used (Two interpretations of AI in the workplace: agentic uses and capability overhang). On the other, consulting firms make a more prosaic observation: low value creation at the business...

When vendors and consulting firms talk about AI, they are not talking about the same thing.

Over the past two years, publications on artificial intelligence in business have multiplied, offering us an increasingly dense but also increasingly fragmented landscape. Two main types...