Corporate culture is something to watch carefully in any change program. Corporate culture as well as local culture. Anyone who once had to drive change at any level will confirm that. No need to elaborate more : it's a no-brainer.
That said, we should not overlook another important but seldom mentioned reality. Although being a real matter, culture is on its way to become the easier ready-made excuse for not doing things, refusing change or explain failure. No matter it's caused by lack of realism or a deliberate will to...
Social media and networks have something paradoxical for product directors or marketers. On the one hand they represent an awesome new potential but on...
Summary : the switch from a traditional organizational model to enterprise 2.0 or social business needs a change in behaviors. This evolution often needs...
Summary : I recently read a survey about the dangerosity of social networks regarding to information leak, relying on the observation of a representative...
In the comments following this great piece by Hutch Carpenter about 2010 trends, someone relevantly drawn our attention on the importance of integration. I...