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Social media, social business and networked enterprise : move on, there’s nothing new

It happens once or twice or year : McKinsey issues its report on the state of the networked enterprise (the in-house word for social business, enterprise 2.0, collaborative enterprise etc). And as usual everybody pounces on it. And as usual people try to make something of it, facing a strange paradox : the more things more forward the less there's to say. Even when you're McKinsey. So the survey is titled "Evolution of the Networked Enterprise" and from the very first lines we can know it's about social media adoption...