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The experience economy, cornerstone of the digital economy

Digital transformation is nothing more than a specific culture and philosophy applied to the design of new experiences The world is changing so fast that...

Where are the budgets of digital transformation going ?

Digital transformation is a major issue and businesses are taking it very seriously, allocating it more and more significant budgets. However, it's a broad...

Big Data at Work

In his new book, Thomas Davenport explains why and how to design and deploy an enterprise big data strategy. If data are the new oil...