I'll start with two observations that have very little in common at first sight. The first is that HR in general and recruiting in particular will have to adopt marketing approaches in their day to day work. The second is no one wants to see ads on the web.
What's the connection ?
A business that wants to have well-targeted initiatives and create a personalized experience with customers has the means to do that. For known customers (they have an account or log in in any fashion)it can rely on their...