Summary :is there a need for a person dedicated to social media at the highest corporate level ? That's something many businesses are thinking about. But what could look like a significant signal may also neutralize social media by making it more isolated than ever. Talking about a new approach to operations, savvy advisors in all the corporate functions and departments, helping to reivent practices consistently with the corporate discourse would be much more efficient.
Businesses often lack vision on this matter, those who work on projects involving social media...