Tag: boeing

In companies, internal slogans are rarely meaningless and often mean much more than words. They are displayed on walls, repeated in seminars, and included in annual reports as evidence of a truly vibrant culture. However, slogans can sometimes say much more than intentions, revealing a shift in model, a change in values, or even a drift that can ultimately prove very costly. At Boeing, the transition from one slogan to another accompanied and perhaps even caused one of the greatest industrial crises in modern history. I generally use business cases...