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We need less community managers and more loops closers

When a business starts an internal social business initiative one of the first concerns is to define the roles / profiles they need in priority. In most cases it's community managers because everyone knows that the future of enterprise is to turn everything into communities. In fact it's more complicated than that. We've seen that community-oriented approaches without any link with real work and member's accountability don't work, or not very long, and usually become more a problem than a solution. Community management matters, of course, but if businesses need...

2.0 has to be aware of business orientation

In the "let's make 2.0 a performance oriented tool instead of a nice concept", some more ideas. What are enteprise 2.0 specialists biggest challenges ?...