Tag: brand experience
Customer relationship
Please stop saying brands when it’s about enterprises
Communication, délivery, expérience, experience de marque, marque
Customer relationship
With every business becoming a marketing businesse, what happens to the product ?
Today, due to increasing customer expectations and what technology makes possible, business must reinvent their marketing. This...
Employee Experience
Why is there customer service and no employee service ?
I recently mentioned the concepts of employee experience et employee service. As a matter of fact, if...
Customer relationship
Experience is at the heart of digital transformation
Digital transformation is a complex matter for most of organizations that don't exactly know where to start....
Customer relationship
The day brands will be better at home than on Facebook
How many times did we hear Oracles predicting the end of Facebook ? Lots of times and...