Tag: brand

Communication, délivery, expérience, experience de marque, marque

Being close to the customer is essentiel for brands from a marketing standpoint. The closer the biggest...

In a long series of posts I investigated the concept of experience which is returning on the...

I've written a lot on experience and its importance in new business models, digital or not. I...

Digital transformation is a complex matter for most of organizations that don't exactly know where to start....

Once leaders have understood there may be reasons to change things, the first question that comes is...

In brief : communication and marketing often feel helpless as the malleable mass becomes a wise crowd...

Summary : having ambassadors has a real value for brands but it's a hard job. Ambassadors are...

Summary : social networks are people centric, or, at least, are supposed to be and that's taken...