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Please stop saying brands when it’s about enterprises

Communication, délivery, expérience, experience de marque, marque

With digital the space between companies and customers is infinite

Being close to the customer is essentiel for brands from a marketing standpoint. The closer the biggest presence in the customer's life, the more...

The benefits of becoming an experience company

In a long series of posts I investigated the concept of experience which is returning on the front stage as digital transformation becomes a...

Customer experience is at the heart of digital models (Manuel Diaz)

I've written a lot on experience and its importance in new business models, digital or not. I had the chance to go further into...

Experience is at the heart of digital transformation

Digital transformation is a complex matter for most of organizations that don't exactly know where to start. Hesitating between focusing on management or technology,...

How does digital transformation look like #1 : the visible part

Once leaders have understood there may be reasons to change things, the first question that comes is "what should we do ?", "how will...

When Marketing and Communication face the wisdom of crowds

In brief : communication and marketing often feel helpless as the malleable mass becomes a wise crowd able to support or thwart their plans....

Problems have better ambassadors than brands

Summary : having ambassadors has a real value for brands but it's a hard job. Ambassadors are not puppets one creates but experts whose...

Are public social networks really people centric ?

Summary : social networks are people centric, or, at least, are supposed to be and that's taken as a given. In fact those services...
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