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A poorly designed enterprise is illegible and incomprehensible to employees and customers

I have seen many businesses where competent people work with dedication and conviction, but where no one seems to have any idea what they are doing. They have lost sight of both the reason why they are doing things and how they contribute to a larger collective ambition. As transformation programs follow one after another, systems pile up, and initiatives multiply in all directions, organizations end up becoming illegible and incomprehensible. Unable to find a shared collective meaning, each person translates what they understand at their own level, in their...

Problems have better ambassadors than brands

Summary : having ambassadors has a real value for brands but it's a hard job. Ambassadors are not puppets one creates but experts whose...

Are public social networks really people centric ?

Summary : social networks are people centric, or, at least, are supposed to be and that's taken as a given. In fact those services...

Do you need a brand strategy on the social web ?

Summary : the presence of brands on the internet is a major concern for businesses entering the social web. But there's a big difference...

Sorry but I’m not a member of your community

Summary : considering that one's audience on the web is a community and treating it as such is more and more common. Is it...

E-reputation needs ethics

Facing the incrreasing importance of social medias, enterprises have to manage their reputation fields and on a scale that are really new to them....

This is the world we live in

This is the nth update of a famous series I've already blogged the previous pieces before. No need to add anything. (Found thanks to...

From the 5 eras of social web to transforming organizations

I had the chance to meet up with Jeremiah Owyang during his last coming in Paris. He presented us his report on the the...

Personal Branding won’t go without Corporate Branding

Personal Branding is a very fashionable topic today. More than that, it's a deep trend that is overdiscussed because of its yougness. A day...
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