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Efficiency vs. uniqueness: the false dilemma of operations

We believed that by making businesses more efficient, we would make them stronger, but we ended up making them indistinguishable. The same tools, the same processes, the same platforms, the same indicators. Organizations that are perfectly designed but which, along the way, have lost sight of what made them different, a way of doing things, of talking about them, of believing in them, which cannot be written down in specifications but can be felt in interactions, in the tone of a conversation, sometimes in a decision. By rationalizing everything, we have confused...

When Marketing and Communication face the wisdom of crowds

In brief : communication and marketing often feel helpless as the malleable mass becomes a wise crowd able to support or thwart their plans....

Problems have better ambassadors than brands

Summary : having ambassadors has a real value for brands but it's a hard job. Ambassadors are not puppets one creates but experts whose...

Are public social networks really people centric ?

Summary : social networks are people centric, or, at least, are supposed to be and that's taken as a given. In fact those services...

Do you need a brand strategy on the social web ?

Summary : the presence of brands on the internet is a major concern for businesses entering the social web. But there's a big difference...

Sorry but I’m not a member of your community

Summary : considering that one's audience on the web is a community and treating it as such is more and more common. Is it...

E-reputation needs ethics

Facing the incrreasing importance of social medias, enterprises have to manage their reputation fields and on a scale that are really new to them....

This is the world we live in

This is the nth update of a famous series I've already blogged the previous pieces before. No need to add anything. (Found thanks to...

From the 5 eras of social web to transforming organizations

I had the chance to meet up with Jeremiah Owyang during his last coming in Paris. He presented us his report on the the...

Personal Branding won’t go without Corporate Branding

Personal Branding is a very fashionable topic today. More than that, it's a deep trend that is overdiscussed because of its yougness. A day...
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